SB2 Postcards

Streamlining the SB2 Postcard Process

Last year the State of Texas passed legislation requiring all counties to send SB2 postcards linking to a Truth in Taxation website. If you’re reading this, you’ve signed up for VariVerge to help you with that process. This year, the website link is a generic link directed to a standardized web page on Texas.Gov. As a courtesy, VariVerge has designed a uniform postcard containing all of the necessary verbiage that satisfies the legislative requirement, while also being an attractive piece to draw the attention of your taxpayer.

All of the information you need to make this process as smooth as possible is detailed below.

Below you will find two sample postcards we designed in order to satisfy your legal requirements. Choose between the black and white version or the full color version based on your budget restrictions.  Click the links below to download the options.
2 versions: Black and White | Full Color

  • We are requesting you submit your postcard artwork containing your county’s tax assessor information as soon as possible, but no later than June 15th. When sending your county tax assessor information, please indicate if you’d like the full color version or the black and white version. Delays in artwork receipt could cause delays in production.

Here you will also find a link that will take you to the sample data template you can use to create your export file. Please make sure your export file is labeled with the same column headers and in the same order. Please have your final Excel data file to us via your Secure FTP folder no later than July 1st to mail August 8th.

  • A postage deposit request will be issued beforehand, we plan to send those invoices on June 15th based on the estimated quantity of postcards for your county.

Thank you for trusting VariVerge with this project. We want this to be as easy as possible for you.


In Brief:

  • Submit Postcard artwork no later than June 15th
  • Email artwork to [email protected]
  • Send Final Excel File no later than July 1st
  • Postage Deposit Invoice will be sent June 15th

International Addresses

As our expertise on the SB2 postcard process grows over the years, we’ve learned a thing or two.  We understand it is important to explain the process we will use to ensure your international account’s postcards are delivered to their intended recipients.

On domestic postcards, the USPS equipment reads the barcode we generate and place on your postcards.  On international mail, there is no such barcode for the USPS to read, therefore, it captures mailing information beginning from left to right, just like you’d read a page in a book.  With the current design, that means the USPS is going to read the Tax Collector information rather than the intended international recipient information.

Now, for those of you who do not send postcards to international taxpayers, you can disregard this email.  Your process will remain the same.

If your owner list does not contain international address, your process is business as usual.

The international design just flip flops the artwork on the international addresses only.  All other postcard artwork will remain the same. I know this can be confusing, so please reference the diagram for the international address artwork. Click the button to see the base international artwork design.

If you continue to have questions, please don’t hesitate to reach out.

VariVerge is constantly striving to bring you the best customer experience possible. We hope that this will be another reason why you continue to choose VariVerge as your print and mail provider.

VariVerge, LLC

Streamlining Organizations.


920 SW 9th Avenue
Amarillo, TX  79101


8949 Diplomacy Row
Dallas, TX 75247