VariTrack Features

VariTrack Features: Precision, Transparency, and Control for Smarter Mailing Operations

Managing high-volume, time-sensitive mailing operations requires precision, transparency, and efficiency. VariTrack by VariVerge is designed to meet these demands with advanced features that simplify workflows, enhance accuracy, and reduce costs. What makes VariTrack truly stand out is the innovative technology and user-friendly design built into every step of the process. Let’s explore the unique features that make this platform an industry leader.

Real-Time Mail Tracking with TrackLink

TrackLink is one of VariTrack’s most powerful tools, providing unmatched visibility into the entire mailing process. Leveraging USPS Intelligent Mail Barcode (IMB) technology, TrackLink enables you to monitor each mail piece from printing to delivery.

The real-time tracking provided by TrackLink eliminates uncertainty and allows your team to address potential delays proactively. For example, if a batch encounters a delay in the postal stream, you’ll know about it immediately and can communicate updates to your customers. This level of transparency improves operational control and builds trust with your clients by ensuring timely delivery of critical communications.

Advanced Address Hygiene Tools

Undeliverable mail isn’t just frustrating—it’s costly. VariTrack integrates advanced address hygiene tools, including National Change of Address (NCOA) checks and Address Change Service (ACS) updates, to solve this problem. These systems ensure that every address in your mailing list is accurate and up to date before your mailings are sent.

For industries like credit collections, where research shows that people owing debts tend to move frequently, this feature is invaluable. VariTrack uses ACS to identify and update incorrect addresses, helping ensure that sensitive notices reach their intended recipients. Not only does this improve delivery rates, but it also reduces the waste and expense associated with undeliverable mail. Address hygiene isn’t just about saving money—it’s about creating better communication with your audience.

Notifications and Address Correction Updates

VariTrack’s robust notification and reporting system ensures that clients are always informed about undeliverable mail and updated address corrections. When a mailing job encounters an issue such as undeliverable mail identified during the process, VariTrack makes a note of it. This data is available for download to make changes in your system.

The platform generates detailed address hygiene reports highlighting which addresses have been corrected or updated using advanced tools like NIXIE reports and Address Change Service (ACS). These reports are easily accessible through the VariTrack dashboard and can be exported as CSV files for seamless integration into your internal systems.This streamlined process allows clients to quickly update their databases, ensuring that customer records remain accurate and up to date. By keeping client information current, VariTrack helps prevent future delivery issues, reduces operational inefficiencies, and saves money on wasted postage and reprints. For industries like credit collections and appraisal districts, where undeliverable mail can pose significant challenges, this proactive approach ensures that critical communications reach the correct recipient every time.

With VariTrack, you’re not just notified of issues—you’re empowered to act on them efficiently, maintaining the integrity of your mailing operations and improving long-term accuracy.

Intuitive, User-Friendly Dashboard

The VariTrack dashboard is designed with simplicity and functionality in mind. Whether you’re an experienced operations manager or new to mailing workflows, this interface makes it easy to navigate complex processes.

The dashboard acts as a centralized hub where you can securely upload files, track the status of your jobs, and access detailed reports—all from one location. Instead of juggling multiple tools or relying on manual tracking, you’ll have all the information you need at your fingertips. With a few clicks, you can see where each mail piece is in the process and ensure your jobs are on schedule.

Automated Notifications for Transparency

With so many moving parts in mailing operations, staying informed is crucial. VariTrack keeps you updated every step of the way with automated notifications. The system sends alerts from when your file is uploaded to when the mail is delivered to ensure you’re always in the loop.

These notifications aren’t just helpful—they’re essential for quickly avoiding delays and addressing potential issues. Whether you’re managing a single mailing job or several campaigns at once, VariTrack makes it easy to keep your team informed and your processes running smoothly.

Effortless Proof and Job Approval

Accuracy and control are essential for every mail piece you send, and VariTrack delivers both with its streamlined proof and job approval process. Through the portal, you can review and email us directly to approve digital proofs before production begins, ensuring that everything from address formatting to document layout is accurate and meets your standards. This eliminates the back-and-forth of manual approvals, saving time and reducing errors.

VariTrack takes this further with real-time job approval, giving you complete visibility and control over every aspect of your mailing project. You can review and adjust each step directly within the portal, from file uploads to address corrections. If changes are needed—such as updating an address or revising formatting—you can make them early in the process, preventing costly reprints or delays.

By combining proof and job approval into one intuitive system, VariTrack empowers you to ensure accuracy, maintain efficiency, and confidently deliver results every time.

VariTrack is a powerful platform designed to simplify, secure, and streamline mailing operations. From real-time tracking and address hygiene to automated notifications and robust security, every feature is tailored to deliver measurable value to your business.

Ready to experience the benefits of VariTrack firsthand? Contact McKenzie Parker today at (888) 288-6693 to schedule your FREE demo of the VariTrack portal!