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Using Direct Mail during COVID-19

Below is an article from Brand United that sums up the advantage of Direct Mail during these unknown times in the history of the COVID-19 pandemic. Take time to read the benefits, and take account of how it can help your marketing strategy. Why Should you Use Direct...

Non-Profit Solution. BRM or CRM?

BRM stands for business reply mail, which means the postage is pre-paid. CRM stands for courtesy reply mail, which means the recipient is responsible for applying postage. Both are viable alternatives for nonprofits to send to potential donors. The question is, which...